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Brand Systems for Startups with Complex Ideas.
Hans From Space distills vision, positioning and design into an identity that can be understood, recognized and put to use.
For startups that want to show up professionally, stay distinctive and become launch-ready.
Lift your vision. From launch to flight.
Selected Work & Proof
Since 2018, I have been creating brand identities, design and cross-media systems for startups, businesses and independent concepts.
2018
independent
+150
Missions
2024
Creative Indie Award
What does your brand need to become launch-ready?
Base Flag
A compact visual starting point for your pitch, website and launch: logo, typography, color and a clean handover.
Radar Kit
For startups that want to bring positioning, identity, visual system and launch applications together.
Sound Layer
For brands whose visual world gains an additional emotional and recognizable layer through sound, music or motion.
Selected Cases
From a fast AI-tech launch to a regional food brand and a concept-driven fashion identity: these cases show how the same system logic can adapt to very different challenges.
Karxshi High Fashion – CI, Branding, and Strategy – Between Perfection and Human Rawness
Mushu - Branding and Strategy – A mushroom-growing startup in Leipzg for regional and organic products.
The Stoopies – Brand and Concept – A collection of 1,000 unique blob figures, named with 1,000 neologisms.
Klamedi - Logo Design, Colors & Typography - A streaming platform for daily audio atmospheres and ambience.
n8 Capital – Logo design, colors, typography – An investment firm for digital assets, focusing on AI and blockchain technology.
ETEE.ai – Logo design, colors, typography – An AI tech startup introducing a trust layer and network for automated agentic work.
From unclear to launch-ready.
The branding process connects analysis, creative direction and application: Decode → Concept → Design → System → Launch-ready.
01 Decode
Understand the context, audience, market and starting point.
02 Concept
Distill the positioning, core idea and creative direction.
03 Design
Shape the logo, typography, color, imagery and brand assets.
04 System → Launch-ready
Turn rules, applications and handover into a system the brand can actually use.
Branding as a system, not just a look.
Good branding does not end at the reveal. Positioning, visual identity and brand assets are connected so your team can keep working, communicating and launching with them.
Sound as a second layer of identity
Sound is not a mandatory layer. Wherever motion, atmosphere or recognition benefit from it, HFS extends the visual identity through music, sonic branding and sound design.
Creative Indie Award 2024
Awarded for the cross-media concept behind the Leave the Town Song Collection.
Leave the Town – trailer, songs and VHS footage.
Hans From Space
Hi, I’m Hans. I work at the intersection of brand strategy, design and sound.
Since 2018, I have been developing identities for startups and brands. My focus: distilling complex ideas into clear systems with a distinctive character of their own.
