project
_specs

1000 handmade blob figures, each carrying a tiny fragment of human imperfection.

“Everyone is a little Stoopie sometimes.”

Stoopies Logo Schriftzug Design mit Figur in weiß auf blauem Hintergrund

The Stoopies

Character-based storytelling universe / CNFT concept / IP prototype

Web3, Collectibles, Character IP, Community Storytelling, Gaming

  • Core concept
  • Corporate Design & Branding
  • Logo, Typo, Colors
  • Animations / motion assets
  • Sound Design / music production
  • Web Design
  • Social media creatives & memes
  • Brand components
  • Character concept
  • 1000 individual character artworks
  • Unique body & background colors
  • Naming neologisms
  • Stoopid language / copywriting
  • Rarity system
  • Seecret Stoories / story submission concept
  • Roadmap / Stoopiverse concept
  • Community mechanics

Branding, digital illustration, web design layouts, social media creatives, animation & sound, mockups

Tiny dumb human moments turned into a colorful storytelling universe of blob characters, that will favor a community that truly connects with each other.

They look weird, sound funny and feel almost alive through their names, language and absurd little personalities. But behind the stupidity sits a deeper meaning: everyone has dumb moments, awkward thoughts and tiny failures that make them who they are.

It is what puts every human on eyesight. This principle sets the foundation for interactive mechanisms and participational approaches of the collections utilities.

Loud hype
_No heart

Many collectible projects are promotionally loud, yet inauthentic. Too much fake hype and artificial value. Communities often create activity, yet no actual connection.

A lack of authenticity forms a massive bubble of distrust and loose networks. Projects bloat, then fall heavily.

to build a lasting community,  The Stoopies answer is a universal human truth that connects everyone on this planet: we make mistakes, have awkward moments, and sometimes might be “a little stupid”.

Strategy

Instead of staging humor in a theatrical way, the Stoopies concept aims to incorporate what’s funny in every Metalayer of the blob characters’ existence.

1000 invented Names, 1000 blob shapes slapped together spontanuously with eyes and a mouth, a twisted language that will raise question marks and those little moments you might know – or not know – too well. The Stoopies stand for the intuitive spark of making a random joke with your friends. 

Creative

  • Every creational aspect of a 1000 Stoopies is unique: name, story, colors, shape
  • Imperfection, stupidity and bluntness work as a social connector.
  • Characters are proactively not cool, heroic, perfect or aspirational.
  • Instead, the Stoopies appear dumb, vulnerable and recognizable.
  • Blunt simplicity works as a strong, humorous rhetoric to “break the ice”.

Social

  • Interacting with the Stoopies will have you make a fool of yourself.
  • “Seecret Stoories” allow users to contribute their own tiny moments of life.
  • Functionality of the Stoopies should “gamify” the collection to favor real-world community connections.
  • The concept connects storytelling and socializing mechanism.
  • A Stoopie character bears value not through their outward appearance, but through their background stories.

“Why it’s funny? Pitch your voice and try to say their names.”

image: screenshot of text file containing 80/1000 invented names, bulked into sets of 20 names for content purposes.

Design
_Process

  • Spontaneous simplicity + maximum individuality.
  • Stoopies characteristics:
    • 1000 unique blob shapes
    • 1000 unique funny faces
    • 1000 name neologisms
    • 1000 individually hand-picked colors
    • collectible, digital artwork
    • non-fungible tokens
  • Character & Universe IP
    • independent language
    • typical behaviour
    • immersive world-building
    • humorous copywriting
  • Character-based storytelling
  • Funny & cartoon-like animation & sound design
  • Integrating community content (Stoopies Stoories)
  • Customized tier system & rarities
  • Token utility that demands community interaction
Stoopies Logo Schriftzug Design mit Figur in weiß auf blauem Hintergrund

Funny Logo Design

If you want to design a funny logo, mascots are an awesome way to gain recognition and spark curiosity. The challenge with designing the Stoopies logo was to build a homogenic shape with a funny twist, that works as a part of a character on the one side and as part of the logo font on the other. 

Choosing a non-symmetrical shape is supporting the chaotic nature of the collectibles, while the round blob letters clearly interpret the style of the figures. The logo appears wobbly, imperfect and organically drawn, forming an aesthetic and wavey composition.

The two “o” letters turn into googly eyes, while a little line is added below to assume a cartoon’ish face. This is clearly underlining the humoristic and cute approach of the overall concept.

The logo works separately as:

  • word mark / font logo
  • design mark / character logo,
  • logo stamp / face logo
  • word and image trademark / character+font logo.

Media
_Mockups

  • Touchpoints:
    • corporate design
    • logo, typo & colors
    • website design
    • social media creatives
    • animations
    • sound design/music
    • keyvisuals
    • informational graphics
    • graphic assets
    • character collection of 1000 single image files (+metadata)
    • memes
    • Seecret Stoories concept
    • roadmap / Stoopiverse

 

  • Website introduces the universe & project identity
  • Social/memes translate the humor into shareable formats.
  • Animation/sound extend character-based universe.
  • Stories & gamification bind community interaction to the brand.
  • Strategic prototypes exist for brand expansion, physical products & partnerships.

animation prototype, customized sound design and ad creative music production.

cartoon-like audio teaser with childish voiceover

Result
_Impact

The 15+ pages concept left lasting impression on NMKR (largest minting platform on Cardano, collaborating closely with  Cardano Foundation). The company proactively supported the project’s launch on the Cardano blockchain.

The project is not bound to blockchain technology. Multiple perspectives bear opportunities to expand the brand throughout other products and turn them into an iconic collection. 

www.stoopies.com

Key
_Takeaways

It doesn’t need complex forms to build real value and an authentic brand personality. It is the idea that matters most.

www.stoopies.com

1. Projects need emotional logic and real connection, not just hype. That is what builds long-term communities.

2. Identification connects better than perfection, as it convinces through shared values.

3. Language and other meta layers can be innovative parts of the design system that extend authenticity and sharpen a brands profile. Think out of the box.

4. Holistic concepts that “show not tell” build a strong connection to the audience.

Book call now.

Let’s find a way to turn your project into a next level brand.