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MUSHU MUSHU
Corporate Design & Start-Up Concept
Mushrooms are delicious, popular, and healthy. The versatility of these tiny organisms is widely underestimated. Moritz and Henning from Leipzig shared this view and founded the regional mushroom farm “Mushu Mushu” with their own cultivation. With a green thumb and extensive greenhouse experience, the project was launched with the help of start-up funding and premises in the west of Leipzig. This is where the first cultivation experiments began.
Together with the team, I developed a corporate design and supported the young entrepreneurs with my professional expertise.
Identity & Kick-Off Concept
The idea of an organic, regional mushroom farm offered a variety of approaches to sharpening the company’s focus and, consequently, Mushu Mushu’s identity. The founders’ closeness to nature and clear philosophies provided sufficient fertile ground for the creation of a clean, friendly design.
“Mushrooms mindfully grown with love” embodies this concept in a memorable and onomatopoeic form.
Furthermore, a strategy was developed to gradually scale the company and promote selected media.
Corporate identity, logo, color scheme, typography, slogan, web design, graphic assets, consulting, kick-off concept
